It doesn’t seem as though over-exposure to the affordable hybrid Insight will end in the United States, or world wide, anytime soon. Last month in Japan, Honda’s new ride became the fastest selling car so far this year, with over 10,400 purchases in April alone. It hasn’t beaten out Honda’s Fit, yet, for top car sales of the year…but it’s only May.

We can’t blame Honda for beating the US market over its head with plugola – combine the failing car buyer market, moderate to low gasoline prices and our jobless rate growing it seems that selling cars has become more challenging than getting an Eskimo to purchase an ice box (or some other 100 year old metaphor). But Honda has two weapons in its arsenal to boost 2010 Insight sales; affordability and submersion into the American Psyche.