Honda’s all-new Accord Crosstour. Airing during the fourth quarter of the 2010 Super Bowl, the 30-second spot features an animated squirrel with an insatiable appetite for “squirreling away” all things cargo, set to the tune of “Funky Stuff” by Kool & The Gang. “Squirrel” is part of an integrated, multiplatform advertising campaign developed by Honda’s long-standing agency of record, RPA, to support the vehicle launch.

“Honda has a longstanding reputation for maximizing interior space and utility in its vehicles,” said Erik Berkman, vice president of corporate planning and logistics for American Honda Motor Co., Inc. “Like the award-winning Honda Fit, the Accord Crosstour uses a versatile design to create an interior that functions with the practicality of a larger vehicle.”

The big ass on Accord Crosstour features an 8-inch deep under-floor Hidden Removable Utility Box with a reversible lid, featuring both plush-carpeted and durable-plastic sides. Levers near the interior fender wells, conveniently accessible from the tailgate opening, allow for one-touch conversion of the seats into the floor for additional cargo space. The interior design is intended to enhance the feeling of width and space in the passenger cabin while creating a premium and accommodating atmosphere. The inset sculpting of the instrument panel along with a wide center console increases the sense of roominess. Intuitively grouped controls for the audio, climate and available navigation system are designed to operate with solidity and precision.- according to Honda’s Press Release.